Assistants that know the business
Answers drawn from the organisation's own systems and documents, in Arabic or English, rather than from general knowledge.
Pro Max Gulf Technology builds enterprise AI assistants, intelligent automation and the systems integration that connects them to the software a business already runs — for organisations in Saudi Arabia, the Gulf and Syria.
Pro Max Gulf Technology is the enterprise technology and AI division of Pro Max Gulf, a company registered in the Kingdom of Saudi Arabia. The division designs, builds and supports enterprise AI products, intelligent automation and enterprise systems integration.
Eight years of delivery sit behind it — more than 100 projects across ERP, integration and AI work. That ERP background is why the AI lands: an assistant is only useful when it can reach the ledger, the stock, the invoice and the approval chain that the business actually runs on.
Enterprise AI is not a chatbot bolted onto a website. It is AI that reads the organisation's own data, answers from it, and — where it is permitted — acts on it, under the same permissions and audit rules as any other system of record.
Answers drawn from the organisation's own systems and documents, in Arabic or English, rather than from general knowledge.
The assistant can carry out work in connected systems. Every action runs under a named user's permissions and is recorded.
The tasks that consume finance, HR and operations teams — routed, checked and executed without the manual relay.
AI is only as useful as its reach. Connecting ERP, e-invoicing, payments and logistics is the part that makes the rest real.
The number is in the ERP, the policy is in a PDF, and the person who knows is on leave. Staff wait, or guess.
A capable model with no route to the ledger produces confident prose and no work. The gap is integration, not intelligence.
An assistant that can change data without attribution is a finding waiting for an auditor. Governance has to be designed in, not added later.
Interfaces that were built in English and translated afterwards read badly, break RTL layout, and lose meaning in the places that matter.
E-invoicing and regulatory change arrive on a schedule set by someone else. They belong inside the platform, not beside it.
These are integrations this company has built and documents elsewhere on this site — not a list of logos.
ZIJ — formerly Employee Smart Assistance — is Pro Max Gulf Technology's enterprise AI product: a company-managed workspace where staff work with AI, business systems answer in plain language, and every action on company data is permitted, attributed and auditable.
The assistant does not hold its own standing privileges. It acts within the permissions of the person who asked, so existing access control keeps applying.
Prompts and actions are recorded against a named user, which is what makes the system reviewable after the fact.
For organisations that cannot send data to a public model, we host open models on private GPU infrastructure so the data does not leave the environment.
Calculations and compliance output are produced by code, not generated prose. Language models write the explanation, not the numbers.
Integration, certificate lifecycle management and ongoing regulatory updates delivered as part of a maintained platform.
RTL layout, Arabic-first interfaces, and content composed in Arabic rather than translated into it.
Private LLM hosting for organisations that require their data to remain inside Saudi Arabia.
Work delivered for organisations across Saudi Arabia, the Gulf, and Syria.
Sectors this company has delivered enterprise systems and AI work into.
Pro Max Gulf Technology is the enterprise technology and AI division of Pro Max Gulf, a company registered in Saudi Arabia. It builds enterprise AI assistants, intelligent automation, and enterprise systems integration for organisations in Saudi Arabia, the Gulf and Syria.
ZIJ (Arabic زيج, pronounced ZEEJ) is the enterprise AI product developed by Pro Max Gulf Technology. It is a company-managed AI workspace that answers from the organisation's own systems and can carry out permitted actions in them, with every action attributed to a named user. ZIJ was previously called Employee Smart Assistance, abbreviated ESA; the name changed in September 2026 and the product, its deployments and its roadmap are unchanged.
Enterprise AI and intelligent automation are the primary focus. ERP and systems integration are the capability that makes that AI usable — an assistant that cannot reach the ledger, the stock or the approval chain cannot do enterprise work.
Microsoft Dynamics 365 Business Central and Odoo are the systems this company integrates with most, alongside custom and in-house systems. ZATCA e-invoicing, payment gateways, and OTO and FarEye logistics integrations are also delivered.
Yes. For organisations that cannot send data to a public model, Pro Max Gulf Technology hosts open language models on private GPU infrastructure so that company data remains within the organisation's environment.
The assistant acts under the permissions of the named user who asked, rather than holding standing privileges of its own. Prompts and actions are recorded and attributable, and figures and compliance output are produced by deterministic code rather than generated text.
Yes. Arabic is treated as a first language rather than a translation layer — right-to-left interfaces, Arabic-first content, and Arabic and English handled throughout.
Saudi Arabia, the Gulf Cooperation Council countries, and Syria.
Tell us which system holds the data and which task is costing the most time. That is enough to scope a first piece of work.
Talk to our team